If you’re a blogger and you’re reading this, there’s a good chance that you use Pinterest as a tool to promote your content. I could spend hours on Pinterest looking up different blogs, recipes, work outs, and beauty routines. It’s the perfect place for bloggers to come share their ideas and have the potential to reach thousands.
When I’ve done my research on Pinterest, the thing that I have found the most is the fact that every blog post that talks about how to get a viral pin mentions the use of an automation tool. What’s an automation tool you ask? Sites like Tailwind and BoardBooster allow you to schedule your pins so that you aren’t sitting at your computer pinning manually.
Now you’re probably thinking, why would you not schedule your pins? It sounds like it would save a lot of time. And there is truth in this. If you’re shorter on time, it does make things easier. You could spend about an hour every night scheduling pins for the week. However, I have the time to sit on Pinterest a little bit every day and I find this to be more useful. So what are the pros to manually pinning?
Much like any other service you find online, Tailwind and BoardBooster cost monthly where as pinning your own content manually is free. And who doesn’t like saving money?
You have control over what you pin
Don’t you have control over what you pin when you use automators? Yes… kind of. I know that when I used Tailwind, rather than clicking on the post to ensure that it linked to the correct site, I just saved it thinking I’d use it for later. When I sit and pin manually, I go through everything that I save to make sure that it’s linked correctly and the information is actually useful to me. I’d rather have boards that are filled with useful content rather than boards that will not help me down the line.
You learn the patterns of Pinterest
Pinterest, much like Instagram and Facebook, has it’s own algorithm. When pinning manually, you allow yourself to see what time works best, what group boards have the highest engagement, what keywords are being searched the most, and what pins are truly working for you. If you don’t sit on Pinterest and study these things, there’s a good chance you’re missing out on some valuable information.
It’s time consuming
Well this is about the only con and I can think of. It’s time consuming.
Don’t let this fact scare you away though. If you’re someone who is serious about gaining more traffic to your blog or website, find a routine that works best for you, even if it means pinning for 30-60 minutes before you go to sleep.
I know for me, Pinterest has always seemed like a hobby. There’s something extremely relaxing about going on Pinterest and reading new blog posts and seeing aesthetically pleasing photos. This hobby has gotten my Pinterest account to 100k monthly viewers on my account. I take pride in it. If that’s not you, that’s okay. A little time sitting on Pinterest while you watch TV and relax for the night or pinning while you eat breakfast before work can make a world of a difference. It’s all about experimenting and seeing what works best for you.
If you manually pin, let me know your experience. I would love to hear what’s worked and not worked for you. And who knows maybe in the future, I’ll come up with a workbook or something about this.. Until next time. XO0